TOKY Wins Four Gold Awards at the 2019 St. Louis ADDYs

By Katherine Leonard

Last month, we joined our creative peers at Busch Stadium for the annual St. Louis ADDY Awards.

Hosted by Ad Club STL, the local show is the first of a three-tier, national competition. This year, team TOKY landed a total of 10 pieces in the show and took home four coveted gold awards. Check out the winning work below.


Rockwell Beer Co. Exterior Branding

Gold: Rockwell Beer Co. Branding

Category: Cross-Platform – Integrated Brand Identity Campaign 
Led by owner Andy Hille and head brewer Jonathan Moxey, Rockwell Beer Co.’s brewing philosophy is “experimentation with purpose.” That approach inspired the Rockwell brand, which pairs fluidity and flexibility to adapt alongside an ever-evolving brewery.


Passing Clouds Can RBC

Gold: Rockwell Beer Co. Can Packaging

Category: Sales & Marketing – Packaging Campaign
To catch the eye of beer lovers near and far, Rockwell’s cans had to pack the same visual punch as its always-packed tasting room. From Passing Clouds (a Belgian-style wheat) to Big, If True (a double IPA), the cans showcase the experimentation and humor behind every brew.


Firecracker Pizza T-Shirt and Hat

Gold: Firecracker Pizza & Beer Branding

Category: Cross-Platform – Integrated Brand Identity Campaign 
Located in St. Louis’ Grove neighborhood, Firecracker Pizza & Beer is an explosion of lo-fi American attitude. Loud and a bit lowbrow, the restaurant’s identity is inspired by the owner’s love of vintage firework labels.


I Vote Because Website on Computer, iPad, and Mobile

Gold: I Vote Because Website

Category: Online/Interactive – Public Service 
I Vote Because is a public service campaign designed to promote voter registration in areas with historically low turnout. The campaign features portraits of citizens and local celebrities taken by renowned documentary photographer Janette Beckman. Participants shared their reason for voting with the goal of inspiring others to get out and vote.


Press Kit for Firecracker Pizza

Silver: Firecracker Pizza & Beer Press Kit

Category: Sales & Marketing – Sales Kit or Product Information Sheets
As part of a grand opening promotional push, TOKY created a set of special edition press kits for key publications and journalists. The custom-made boxes were packed with goodies and wrapped in firecracker-esque packaging.


Album Cover, Falling Fences II

Silver: Falling Fences Album

Category: Sales & Marketing – Single Unit
A mainstay of the St. Louis music scene, Falling Fences bridges Americana and hearty Irish folk with an old-timey flavoring. Art for the band’s second full-length record is inspired by “Hawk and Dove,” a song that spins the tales of two outlaw characters who are woven into several tracks throughout the album.


Silver: Firecracker Pizza & Beer Merch Campaign  

Sales & Marketing: Specialty Advertising Campaign
With a full line of branded merchandise, diners can take home a slice of Firecracker Pizza’s irreverent attitude. From Pie or Die patches to F*ck Yeah pencils and Too Lit to Quit tees, the Firecracker spirit is loud, proud, and a little profane.


Selection of Glassware for Rockwell Beer Co.

Silver: Rockwell Beer Co. Glassware

Sales & Marketing: Specialty Advertising Campaign
Rockwell’s tasting room boasts a variety of glassware options, each chosen to optimize the beer style it holds. Using the Drippy R, the stretched RBC, and a pack of dancing llamas, the brewery’s glassware celebrates the fluidity of the brand and beer.


Album Release Show Poster Falling Fences II

Silver: Falling Fences Poster

Out of Home & Ambient Media: Poster
The hawk pictured on the Falling Fences II cover and heard on many of the record’s tracks is also featured prominently on posters promoting the highly anticipated album release show at St. Louis’ Delmar Hall.


Illustrations for Firecracker Brand

Silver: Firecracker Pizza & Beer Illustrations

Elements of Advertising: Illustrations
Vintage firecracker-inspired illustrations can be found throughout the pizzeria’s brand, from the exterior mural to pins, patches, and pizza boxes. The playful, gritty illustration style echoes Firecracker’s punk rock energy.



Congrats to our clients on these wins! Now, onto the regional American Advertising Awards.

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