The brainchild of St. Louis restaurateur Chip Schloss, Firecracker Pizza & Beer is a celebration of lo-fi (and maybe even lowbrow) American attitude. The craft-casual concept blends unique handmade pizzas and a large selection of craft beer with fast, friendly service. Designed by TOKY, the brand’s identity is borne out of Chip’s affinity for vintage firework labels.
SHIELD YOUR EYES, KIDS
“… If you’re going out on the town for a night in The Grove, this venue just may be your new favorite local spot for late-night fare.”
– Jorie Jacobi / Alive Magazine
TOO LIT TO QUIT
Throughout the restaurant’s interior, the brand creates a bang with energetic menus, packaging, glassware, neon signage, and more. Sharp-eyed diners will find bits of branding and clever copy tucked away in unexpected places, from the inside of a matchbook to the bottom of a pizza box.
THE PERFECT MATCH
With a full line of branded merchandise, diners can take home a slice of the pizza joint’s irreverent attitude. From Pie or Die patches to F*ck Yeah pencils and Too Lit to Quit tees, the Firecracker spirit is loud, proud, and a little profane — just like the neighborhood it calls home.
“It’s not your ordinary pizza joint. It’s the kind of pizza joint you’d find in The Grove, which means it had to be fun, celebratory, and dangerous.”
– Chip Schloss / Owner
“Everything about Firecracker is designed to put you in a good mood and get you ready to party.”
— Sarah Fenske, Editor in Chief / The Riverfront Times
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