In mid-March, one of St. Louis’ most anticipated new restaurants opened for business. TOKY’s been all-in since day one, taking part in countless pizza tastings and designing a long list of assets for the brand. We’re excited to see Firecracker finally
The brainchild of Chip Schloss (owner-operator of Atomic Cowboy), the Firecracker concept is a celebration of lo-fi (and maybe even lowbrow) American attitude. The brand’s identity is borne out of Chip’s affinity for vintage firecracker labels.
TOKY worked with the team at Firecracker to design the logo, packaging, press kits, signage, website, merchandise, menus, a mural, matchbooks, and more. Our work is even winning awards and recognition in Communication Arts’ Design Annual 58, at the 22nd annual AIGA St. Louis Design Show, and at the 2017 St. Louis ADDY Awards.
As for the pizza itself — artisan-American crust with globally inspired ingredients, paired with an adult beverage from one of the 66 taps, make the sparks really fly. Just ask St. Louis Magazine, Feast Magazine, Sauce Magazine, ALIVE Magazine, and the Riverfront Times.
Opening day was a real blast. Hit up Firecracker sometime soon — chances are you’ll find at least one member of team TOKY already up at the bar.
Visit Firecracker Pizza & Beer at 4130 Manchester Avenue, 7 days a week from
11 a.m. – 1:30 a.m.