As excited as you may be to implement a Gensler- or HOK-style content strategy, the first step to any successful program is getting your principals and president on board.
Join TOKY’s content strategist, Katherine Leonard, on April 6, 2017 for “Convincing Your Boss to Invest in Content.” The session will prepare you to pitch a content strategy-based marketing approach to your leadership team.
From educating your peers about what content is, to providing examples and statistics and presenting an actual plan, this session will equip you with everything you need to build a convincing pro-content argument.
Presented by the Society for Marketing Professionals (SMPS), the Missouri Valley Regional Conference (MVRC) features two days of ideas and networking opportunities for architecture, engineering, and construction professionals. This year’s event will be held at the Hyatt Regency St. Louis at The Arch. Tickets and additional details are available on the MVRC website.