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Branding Wehrenberg’s New Upscale Movie Experience


TOKY recently took a call from Wehrenberg Theatres, which needed a name and logo for its new upscale movie experience. We’re talking heated leather recliners, reserved seating, wait staff, cocktails, and deluxe projection, all for a $25 ticket price. TOKY quickly surveyed the national market, created a list of naming options, and designed a new logo based on the selected brand name. All in less than three weeks!

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Written by Eric Thoelke