Laura
McCarthy
Senior Brand Strategist
Profile
Writer, thinker, introverted extrovert. Laura McCarthy brings a well-honed intuition for the client journey to the brand strategy team. With a background in account management at TOKY and stints as a journalist and PR professional, she excels at thoughtfully unpacking and rebuilding identity, helping clients solve for the everyday and the every-decade challenges through brand. Her work at TOKY involves research, strategy, writing, and unlicensed therapy for brands in the built environment, healthcare, and professional services. Laura’s projects have earned recognition from numerous industry organizations, including the American Advertising Federation and AIGA
IN MY NETFLIX QUEUE:
Don’t ask. Too stressful. Take me back to TGIF.
POUR OVER OR COLD PRESS?
Pour over 4 life.
MAGAZINE I LOVE/HATE:
Dwell. The envy is real.
CARDINALS/ROYALS?
Meh, the Royals fan I married roots for the Cardinals, too. I just root for baseball season to be over with already.
BIG DOG OR SMALL DOG?
Both! No mediums in our house.
PERFECT SATURDAY MORNING?
Sleep, coffee, lofty breakfast table talk, no schedule.
OFFICE NICKNAME?
The Notorious B.Y.G. (Before You Go)
SMALL BATCH COCKTAIL OF CHOICE:
Margarita. Don’t judge.