With nearly 25 years of experience in traditional and digital communications, Jerry Gennaria brings a holistic approach to brand strategy. A dynamic presenter and storyteller, he enjoys making the complex simple and thrives on teaching and mentoring. Jerry began his career as a traditional art director but has filled a variety of roles including interactive design, information architecture, user experience research, and marketing strategy. Today his focus is on brand strategy and research. Jerry’s experience spans a variety of industries including healthcare, agriculture, education, retail, consumer package goods and finance working with clients such as Centene, MilliporeSigma, Mars Petcare, Procter & Gamble, Advance Auto Parts, Washington University in St. Louis, Citigroup, and Bayer.

Jerry is active in the St. Louis community as a Clayton Chamber of Commerce board member and has been a guest lecturer at Washington University in St. Louis, Saint Louis University, and Webster University.

Favorite City:

Kyoto (or whichever one I visit next).

Latest Netflix Binge:

Stranger Things.

Favorite Hike:

False Kiva in Canyonlands National Park.

Most Unusual Airbnb:

A houseboat on an Amsterdam canal.

Favorite Building:


Photographic Hero:

Julius Shulman. His photos of Stahl House are absolutely iconic. 

Current Collecting Obsession:

Vintage View-Master reels and viewers.

Favorite TV Show:

Firefly (and yes, I’m still bitter about that).