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Inspired by a Remarkable Year: Mid-America Transplant’s Annual Report


We just launched the 2015 Mid-America Transplant Annual Report, a microsite that explores the numbers and stories behind a record-breaking year for organ and tissue transplant. This is the third annual report we’ve created on behalf of Mid-America Transplant, including 2014’s Lifesaving Innovations, a behind-the-scenes look at the individual programs that help save lives.

This year, the organization’s leaders wanted a lightweight, scannable report that would put the record numbers front and center. Created on the heels of a major rebrand, the 2015 report brings the new look and language to life. The recap is organized into five skimmable “chapters,” each of which covers a topic central to Mid-America Transplant’s mission.

Mid-America Transplant Annual Report Home Page by TOKY

In the Organ Donation chapter, for example, viewers can find out just how many lives the organization helped save in 2015, then read the story of Cooper, a toddler who received a lifesaving heart transplant from a Mid-America Transplant donor.

Mid-America Transplant Organ Chapter by TOKY

To bring the report full circle, we also included an Inspired by the Future chapter, which covers what’s next for the organization and includes a letter from Mid-America Transplant’s president and CEO. The Baldrige Journey to Excellence chapter highlights the road that led to a big win: receiving the prestigious Malcolm Baldrige National Quality Award.

You can explore the full report at Congratulations to the Mid-America Transplant team on a record-breaking year!

Mid-America Transplant Annual Report by TOKY

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Written by Katherine Leonard