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Case Studies in “Brand Identity Essentials”


TOKY work has been included in Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. The book outlines 100 key steps to creating world-class brands. We’re pleased that so much of our work has been used in their case studies:

  • Butler’s Pantry and Pappy’s Smokehouse logos, illustrating principle 1: “Illustrative Logos”
  • Rooster Café logo, illustrating principle 13: “Logo Shapes”
  • Art The Vote, illustrating principle 27: “Brand Stories”
  • Smokehouse Market packaging, illustrating principle 29: “Program Consistency”
  • Mercantile Exchange District logo, illustrating principle 61: “Trademarks”
  • Bissinger’s Confections packaging, illustrating principle 82: “The Truth Comes Out”
  • Rooster and MX, illustrating principle 95: “Connecting the Dots”

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Written by Eric Thoelke