Updating the Ronnoco Brand — from Cup to Truck

It’s the Tuesday morning after a holiday weekend — an appropriate time for a brief coffee-related post. The Ronnoco Coffee Company, family owned and operated for more than a century, asked TOKY to refresh and modernize their identity, both on its own and how it was presented on cups, bags, and delivery trucks.

Ronnoco has grown a great deal over the decades, establishing a significant Midwestern presence not just in restaurants, hotels, and clubs, but also in ubiquitous convenience stores. TOKY sought to create greater strength and contemporary distinction for the brand, updating and animating the shield and crest, introducing sharper typography, and employing a refined color scheme. While the company is still in the process of rolling out the new identity, you may have already seen it yourself, in your dazed hunt for coffee stopping in somewhere on your way to work.