Located in Tulsa, Oklahoma, the Woody Guthrie Center is dedicated to the life and legacy of this legendary American folk musician and songwriter. Inspired by concert posters from the artist’s heyday, TOKY created an award-winning identity and supporting materials for the public museum.

Letterpress-Inspired Logo

The new logo references the vintage handbill letterpress style of the artist’s time — and since its unveiling, the logo has been heralded by a variety of publications and awards. TOKY also designed name badges, business cards, and invitations to an event honoring the late musician and activist Pete Seeger.

Bringing the Music Online

The new serves as a resource where visitors can view upcoming events, purchase memberships, or learn more about the famed singer and songwriter.


“We turned to TOKY Branding + Design for the creation of a logo that would appropriately reflect the aesthetic of Woody Guthrie, as the Woody Guthrie Center itself does. We wanted a logo that conveyed Woody’s authenticity, musicality, and a sense of fun that would appeal to all ages. The vintage handbill letterpress style provided a great solution. The logo is unique, memorable, and it works extremely well across a variety of materials.”

— Stanton Doyle, Senior Program Officer / George Kaiser Family Foundation


Brand Identity

Print Collateral

Website Design

Website Development


Communication Arts Typography Annual, Logo
Award of Excellence
Communication Arts, Logo
ADDY Awards LogoGold
District 9 ADDY Awards, Logo
Certificate of Excellence
St. Louis ADDY Awards, Logo
Brand New Awards, Logo
AIGA St. Louis Design Show, Logo
Typography 35, Logo