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Case Study

Vicia

Overview

In 2017, Michael and Tara Gallina opened the doors at Vicia, a vegetable-forward restaurant that has been called “one of the year’s most anticipated.” TOKY worked closely with the Vicia team to create a brand that encompasses this unique, root-to-flower approach.

Vicia business cards
Vicia business cards in basketVicia popup menus

ABOVE & BELOW

The Gallinas describe Vicia’s cuisine as “a celebration of what goes on both above and below the soil.” To capture that sentiment, we created a brand that “flips” the concept of traditional dining.

Inside of Vicia menu
Hand circling Vicia menu dateVicia menu in hands
lunch2
cookie
Vicia's Drink MenuVicia beer menu from above
Woman holding Vicia menu

NATIONAL DEBUT

Much like Vicia’s ingredients, the press boxes we designed to announce the opening are cultivated with care, packaged with subtle details that capture the restaurant’s spirit.

box_contents-copy
Vicia press bookletVicia press book cover
Hands holding Vicia menu
Vicia Press Box OpenVica press box empty closeup

A WEBSITE TO MATCH

To create a digital presence for the restaurant, we turned to Squarespace, customizing an existing template to create a unique, branded experience that’s easy for the Vicia team to update as often as their menu changes.

 

TOKY_Home_wMobile-Do-Not-Resize-1
Vicia website on iPad

Feedback

“The most exciting part was the day we saw the top brand identities revealed. Behind each board we saw so much possibility and felt so relieved that our voice was really heard, that they got us, and the ideas they put forward were better than we imagined.”

— MICHAEL & TARA GALLINA, OWNERSVICIA

Services

Brand Identity

Print Collateral

Signage

Website Design

Awards

Awards-Logo-Art-of-the-Menu

Featured
Art of the Menu

Awards-Logo-AIGA

Featured
AIGA St. Louis Design Show, Brand

Featured
AIGA St. Louis Design Show, Press Box

ADDY Awards Logo

Silver
St. Louis ADDY Awards, Press Box

Silver
St. Louis ADDY Awards, Brand Identity

Graphis Logo

Gold
Graphis Branding 7, Restaurant Branding