In 2017, Michael and Tara Gallina opened the doors at Vicia, a vegetable-forward restaurant that has been called “one of the year’s most anticipated.” TOKY worked closely with the Vicia team to create a brand that encompasses this unique, root-to-flower approach.


Above & Below

The Gallinas describe Vicia’s cuisine as “a celebration of what goes on both above and below the soil.” To capture that sentiment, we created a brand that “flips” the concept of traditional dining.

National Debut

Much like Vicia’s ingredients, the press boxes we designed to announce the opening are cultivated with care, packaged with subtle details that capture the restaurant’s spirit.

A Website to Match

To create a digital presence for the restaurant, we turned to Squarespace, customizing an existing template to create a unique, branded experience that’s easy for the Vicia team to update as often as their menu changes.


“The most exciting part was the day we saw the top brand identities revealed. Behind each board we saw so much possibility and felt so relieved that our voice was really heard, that they got us, and the ideas they put forward were better than we imagined.”

— Michael & Tara Gallina, Owners / Vicia


Brand Identity

Print Collateral


Website Design


Art of the Menu
AIGA St. Louis Design Show, Brand
AIGA St. Louis Design Show, Press Box
ADDY Awards LogoSilver
St. Louis ADDY Awards, Press Box
St. Louis ADDY Awards, Brand Identity
Graphis LogoGold
Graphis Branding 7, Restaurant Branding