OVERVIEW /
As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).
BEHIND THE SCENES /
“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”
— Katy Fischer, Creative Director / TOKY
RESULTS /
#1
First place winner, 2015 St. Louis Design Week Competition
7
Industry Awards
SERVICES /
Naming
Brand Identity
Print Collateral
Featured
Featured
Winner
Winner