Le Chat Putain
Overview
As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).
![LeChat_Bottles](https://static.toky.com/wp/wp-content/uploads/2016/04/LeChat_Bottles-768x575.jpg)
![Le-Chat-Putain-985x660 copy](https://static.toky.com/wp/wp-content/uploads/2016/04/Le-Chat-Putain-985x660-copy.png)
![Le Chat Putain t-shirt front, laying on table](https://static.toky.com/wp/wp-content/uploads/2016/07/LeChat_Shirt-Laying.png)
![LECHAT_white-shirt-back](https://static.toky.com/wp/wp-content/uploads/2016/04/LECHAT_white-shirt-back-364x273.png)
Feedback
“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”
Results
- #1FIRST PLACE WINNER, 2015 ST. LOUIS DESIGN WEEK COMPETITION
- 7INDUSTRY AWARDS
Services
Naming
Brand Identity
Print Collateral
Awards
![Awards-Logo-CA](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-CA.png)
Featured
Communication Arts Typography Annual, Branding
![Graphis Logo](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-Graphis.png)
Featured
Graphis Design Annual, Branding
![ADDY Awards Logo](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-Addy.png)
Winner
District 9 ADDY Awards, Logo
Gold
St. Louis ADDY Awards, Branding
Gold
St. Louis ADDY Awards, Packaging
![Design Week logo](https://static.toky.com/wp/wp-content/uploads/2017/10/stldw-large.png)
Winner
St. Louis Design Week Beer Branding Competition