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OVERVIEW /

As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).

BEHIND THE SCENES /

“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”

— Katy Fischer, Creative Director / TOKY

RESULTS /

#1

First place winner, 2015 St. Louis Design Week Competition

7

Industry Awards

SERVICES /

Naming

Brand Identity

Print Collateral

AWARDS /

Featured
Communication Arts Typography Annual, Branding
Awards-Logo-GraphisFeatured
Graphis Design Annual, Branding
ADDY Awards LogoWinner
District 9 ADDY Awards, Logo
Gold
St. Louis ADDY Awards, Branding
Gold
St. Louis ADDY Awards, Packaging
Awards-Logo-STLDWWinner
St. Louis Design Week Beer Branding Competition