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OVERVIEW /

As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).

FEEDBACK /

“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”

— Katy Fischer, Creative Director / TOKY

RESULTS /

#1

First place winner, 2015 St. Louis Design Week Competition

7

Industry Awards

SERVICES /

Naming

Brand Identity

Print Collateral

AWARDS /

Awards-Logo-SMPSFeatured
Branding, Communication Arts Typography Annual
ADDY Awards LogoGold
Branding, St. Louis ADDY Awards
Gold
Packaging, St. Louis ADDY Awards
Gold
Campaign, St. Louis ADDY Awards
Judges Citation
Logo Design, St. Louis ADDY Awards
Awards-Logo-STLDWWinner
St. Louis Design Week Beer Branding Competition
Awards-Logo-GraphisFeatured
Branding, Graphis Design Annual