Skip to main content
Case Study

Le Chat Putain

Hero-IMG.png

Overview

As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).

LeChat_Bottles
Le-Chat-Putain-985x660 copy
Le Chat Putain t-shirt front, laying on table
LECHAT_white-shirt-back

Feedback

“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”

— KATY FISCHER, CREATIVE DIRECTORTOKY

Results

  • #1FIRST PLACE WINNER, 2015 ST. LOUIS DESIGN WEEK COMPETITION
  • 7INDUSTRY AWARDS

Services

Naming

Brand Identity

Print Collateral

Awards

Awards-Logo-CA

Featured
Communication Arts Typography Annual, Branding

Graphis Logo

Featured
Graphis Design Annual, Branding

ADDY Awards Logo

Winner
District 9 ADDY Awards, Logo

Gold
St. Louis ADDY Awards, Branding

Gold
St. Louis ADDY Awards, Packaging

Design Week logo

Winner
St. Louis Design Week Beer Branding Competition