Located in a renovated 1920s-era Ford Motors showroom, this cozy vegetarian whiskey bar needed a brand as warm and unique as the concept itself. Restaurateur Dave Bailey asked us to bring the idea to life through branding, signage, and a website.
A Proper Whiskey Bar
The brand infuses an old-fashioned whiskey aesthetic with Parisian bistro charm. A full set of whiskey label-inspired brand marks embellish Small Batch’s menu, coasters, large outdoor banners, and website.
A series of eccentric illustrations garnish the bar’s unique assortment of house-made cocktail ingredients, from dashers to droppers to spray atomizers.
“There’s a lot of subtlety to many whiskeys, especially American whiskeys. The craftsmanship that people have with it – they express so many different flavors with a relatively small amount of ingredients.”
— Dave Bailey, Owner / Baileys’ Restaurants