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OVERVIEW /

Located in a renovated 1920s-era Ford Motors showroom, this cozy vegetarian whiskey bar needed a brand as warm and unique as the concept itself. Restaurateur Dave Bailey asked us to bring the idea to life through branding, signage, and a website.

A Proper Whiskey Bar

The brand infuses an old-fashioned whiskey aesthetic with Parisian bistro charm. A full set of whiskey label-inspired brand marks embellish Small Batch’s menu, coasters, large outdoor banners, and website.

Bistro-style Quirk

A series of eccentric illustrations garnish the bar’s unique assortment of house-made cocktail ingredients, from dashers to droppers to spray atomizers.

BEHIND THE SCENES /

“There’s a lot of subtlety to many whiskeys, especially American whiskeys. The craftsmanship that people have with it – they express so many different flavors with a relatively small amount of ingredients.”

Dave Bailey, Owner / Baileys’ Restaurants

SERVICES /

Naming

Brand Identity

Print Collateral

Signage

Web Design

Web Development

AWARDS /

Awards Logo Print MagazineFeatured
Print 
Regional Design Annual, Branding
Awards-Logo-GraphisFeatured
Graphis 
Design Annual, Branding
ADDY Awards LogoGold
St. Louis ADDY Awards, Packaging
Gold
St. Louis ADDY Awards, Campaign
Silver
St. Louis ADDY Awards, Branded Environment