Sjögren’s Foundation works to conquer the complexities of Sjögren’s syndrome, an autoimmune disease with symptoms including excessive dryness, fatigue, and chronic pain. With limited awareness of the disease among patients and even doctors, the Foundation sought to increase access to education, research, and resources while giving voice to the 4 million Americans living with Sjögren’s.


Sjögren's Foundation old logo


Sjögren's Foundation logo



With a name change and brand platform already in place, TOKY began crafting an identity to capture the idea of support and shared experience among patients suffering from Sjögren’s. The mark’s interlinking circles symbolize community with a subtle teardrop nod to the disease’s primary symptoms. Soft gradients and an optimistic photographic style bring feelings of warmth, confidence, and camaraderie.

As many as

4 million Americans have Sjögren’s

with an estimated 2.5 million undiagnosed


To reach and support more patients, the Foundation needed a website that would establish trust, provide helpful resources, and build community online. Since many patients experience vision-related symptoms, accessibility was a top priority and the site was designed to be WCAG-AA compliant.

From a usability standpoint, the site was completely restructured to accommodate a variety of audiences, from patients to caregivers and healthcare professionals. TOKY addressed this by reorganizing resources, modernizing the menu structure, and providing a guided resource lookup.