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Case Study

RiverVest

Overview

RiverVest founds and funds life science companies that change the lives of patients, entrepreneurs, and investors. Competing with a sea of Silicon Valley and Cambridge-based venture capital firms, RiverVest needed a brand that would reflect its innovative clinical research and operational expertise.

A Current of Change

Speaking one-on-one with founders, funders, and partners, TOKY analyzed the firm’s strengths and opportunities within the world of life science venture capital, charting a path forward for tagline, values, and other key messaging. Interviewees often described the RiverVest team as “scientist entrepreneurs” adept at bridging clinical knowledge with business acumen.

RVP_WEB18Rivervest-animation

VISUALIZING THE FLOW OF INNOVATION

The new identity merges RiverVest’s expert guidance with the flow of life science innovation. Across materials, lines from the mark stream into a dynamic pattern that pairs with a friendly, elevated gradient.

RiverVest logo white background
RiveVest icon, white on gradient backgroundRiverVest logo blue background
RiverVest brand colors
RiverVest branded materials
RiverVest proposal bound
RiverVest proposal covers
RiverVest business cards mockup
RiverVest letterhead and envelopes
Woman with RiverVest branded tote bag
RiverVest branded pin and notebook

DIGITAL TRANSFORMATION

As a VC firm, RiverVest often engages with audiences digitally. With this in mind, TOKY developed a dynamic, enticing deck that’s customizable for a range of settings, from investor presentations to industry conferences. Online, the new RiverVest website tells the firm’s story in a modern, forward-thinking way.

RiverVest website shown on mobile

Feedback

“Our rebranding project resulted in much more than a new logo and website. TOKY’s comprehensive process, starting with interviews of our constituents, uncovered our core competencies and organically shaped our brand messaging toolkit, which has proven highly effective when presenting who we are and what makes our firm unique.”

—JAY W. SCHMELTER, CO-FOUNDER & MANAGING DIRECTORRIVERVEST

Services

Research

Brand Platform

Brand Identity

Print Collateral

Website Design

Website Development

Awards

Awards-Logo-AIGA

Featured
AIGA St. Louis Design Show, Branding