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OVERVIEW /

Each September, carnivores flock to downtown St. Louis for Q in the Lou, a celebration of barbecue featuring pitmasters from across the country. The founders needed a name, identity, website, and marketing plan for the inaugural event, poised to become one of the city’s most popular annual festivals.

53K+

Visits to QintheLou.com in 3 Months

Meat Me in St. Louis

TOKY launched a full branding campaign for the festival, including name, logo, advertising, website, and merchandise. Social media, email, and influencer outreach campaigns built widespread anticipation and drove attendance to the event.

4K+

New Facebook likes in 3 months

FEEDBACK /

“When it came to time to launch the Q in the Lou as a brand we knew the TOKY team was the one to guide us through the entire process from developing a brand identity, crafting a strategy to launch it, and then successfully bringing it to market.”

— Tim Lorson, Founder / Q in the Lou

RESULTS /

4K+

New Facebook likes in 3 months

58%

Average email open rate (vs. 17% event industry average)

53K+

Visits to qinthelou.com in 3 months

SERVICES /

Naming

Brand Identity

Print Materials

Advertising

Copy Writing

Social Media Strategy

Web Design