Q in the Lou
Overview
Each September, carnivores flock to downtown St. Louis for Q in the Lou, a celebration of barbecue featuring pitmasters from across the country. The founders needed a name, identity, website, and marketing plan for the inaugural event, poised to become one of the city’s most popular annual festivals.
- 53K+Visits to QintheLou.com in 3 Months
MEAT ME IN ST. LOUIS
TOKY launched a full branding campaign for the festival, including name, logo, advertising, website, and merchandise. Social media, email, and influencer outreach campaigns built widespread anticipation and drove attendance to the event.
- 4K+New Facebook likes in 3 months
Feedback
“When it came to time to launch the Q in the Lou as a brand we knew the TOKY team was the one to guide us through the entire process from developing a brand identity, crafting a strategy to launch it, and then successfully bringing it to market.”
Results
- 4K+NEW FACEBOOK LIKES IN 3 MONTHS
- 58%AVERAGE EMAIL OPEN RATE (VS. 17% EVENT INDUSTRY AVERAGE)
- 53K+VISITS TO QINTHELOU.COM IN 3 MONTHS
Services
Naming
Brand Identity
Print Materials
Advertising
Copywriting
Social Media Strategy
Website Design