Skip to main content
Case Study

P/Kaufmann

PKaufmann CS Hero

Overview

Founded in 1957, P/Kaufmann is one of the world’s largest producers of decorative fabric. Known throughout the interiors industry, the New York City-based brand has a reputation for design, quality, and value. After more than a half century in business, P/Kaufmann sought to transform its collection of logos into a polished portfolio of brands.

PKaufmann-CS_FeaturedImage1 copy

REFINING THE LOGO

P/Kaufmann Contract, the company’s hospitality design-focused brand, needed to polish its existing logo. TOKY designed a lighter version, transitioning the red from a primary palette to a subtle, sophisticated pop of color.

PKaufmann CS BeforeAfter

CREATING A COHESIVE SYSTEM

The refined P/Kaufmann Contract brand was carried over to a consistent yet flexible system of sales materials ranging from sample books to finished product tags.

PKaufmann CS SystemBG
PKaufmann-CS_System1 copyPKaufmann-CS_System2 copy
PKaufmann CS System3
PKaufmann CS System4

BUILDING AWARENESS AMONG DESIGNERS

TOKY created a series of advertisements promoting P/Kaufmann Contract’s products and services to the design trade. Built as a customizable template, the firm’s internal marketing team can use this foundation to execute future placements for years to come.

PKaufmann CS Print1

INTRODUCING AN INNOVATIVE TOOL

The redesigned pkcontract.com is packed with designer-friendly features that make researching and specifying fabrics fast and easy. As the first brand in the industry to launch an online color picker, the site lets clients narrow swatches by color or upload their own image to match a specific shade.

PKaufmann-CS_ColorWheel

Services

Brand Architecture

Brand Identity Refinement

Signature Style

Print Collateral

Product Template System

Advertising

Website Design