PGAL is an international design firm specializing in architecture, interiors, engineering, and planning. The growing firm needed an identity and website that would better represent who they are today, after 70 years of award-winning work for a diverse range of public and private sector clients.
Evolving the Logo
Early on, TOKY and PGAL determined that the identity needed to be updated without sacrificing any existing brand equity. TOKY reworked the letterforms and added a container, making the logo legible across a broad range of applications.
Eleven Offices, One Brand
To create a unified look and feel across offices, TOKY designed a full business papers suite for PGAL, including business cards, letterheads, and various corporate marketing materials.
“The TOKY team — from start to finish — has proven to not only be incredibly knowledgeable and creative, but a true partner throughout our journey.
— RACHEL MOREL, MARKETING DIRECTOR / PGAL
Work Front and Center
Big, beautiful project images are used throughout the new PGAL.com, and the subtle animations allow the firm’s work to shine. Users can casually browse the massive portfolio, or use the intuitive filtering and search function to find a specific project.
“The TOKY team — from start to finish — has proven to not only be incredibly knowledgeable and creative, but a true partner throughout our journey. Their patience and ability to listen and incorporate our vision and goals is what made our rebrand a success.”
— Rachel Morel, Marketing Director / PGAL
Increase in Page Speed Score since site launch
Decrease in mobile bounce rate since site launch
Increase in page views since site launch