Case Study
Origin Gin
OVERVIEW
As a distillery inspired by secret societies, Origin’s branding and label needed to lure viewers into a rich clandestine ethos. The label was designed to cloak this botanical gin in secrecy and mysticism — an all-knowing eye, surrounded by cryptic shapes, hovers above custom typography bearing its name. Viewers are left to wonder where this spirit came from, and if buying a bottle will get them in the door.
![Origin_bottle_hero](https://static.toky.com/wp/wp-content/uploads/2022/05/Origin_bottle_hero-768x484.jpg)
![Origin_drinks](https://static.toky.com/wp/wp-content/uploads/2022/05/Origin_drinks-364x229.jpg)
![Origin_Detail_type](https://static.toky.com/wp/wp-content/uploads/2022/05/Origin_Detail_type-768x484.jpg)
Awards
![Graphis Logo](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-Graphis.png)
Silver
Graphis Packaging 10