New City School is known throughout the world as a leader in elementary education. With a unique focus on diversity and multiple intelligences, New City needed a website that felt as personal and welcoming as the school itself.

Friendly Faces

New City is unlike any other elementary-level school, and the school’s leadership wanted a website that would capture that individuality. Actual people and faces represent points of contact throughout the site — a concept that was important to New City leadership from the beginning.

The Details Parents Need

An in-depth calendar feature allows parents to view school-wide events or narrow results to grade-level or category-specific happenings. The site’s password-protected portal lets parents access information about their child’s grade level, classroom, and extracurricular activities.


“Our discovery process was in depth, and we learned a lot about not only how we wanted the site to work, but how they function as people and educators. The goal was to portray their personality on a site that makes it memorable and different from any other school out there.”

— Jay David, Interactive Creative Director / TOKY


Website Design

Website Development


Webby Awards, Website