MIT List Visual Arts Center
MIT’s List Visual Arts Center encourages students, faculty, and visitors to explore challenging contemporary art in galleries and public spaces across campus. The List selected TOKY to capture this intellectually inquisitive philosophy in a new identity and responsive website.
A TYPOGRAPHIC PUZZLE
Inspired by the I.M. Pei-designed building and epic-scale Kenneth Noland piece that sits inside, the logo is a typographic puzzle that resolves into the university’s acronym and museum name.
Branded exterior signage unites 91 public artworks across MIT’s campus, offering both text and links to audio descriptions of each piece.
TAKING THE ART ONLINE
The new site is loaded with cool features, including the Exhibitions section, which offers a massive, interactive record of everything the List has ever presented. The Connect page aggregates relevant social content, pulling in posts from specific hashtags and the List’s social streams.
EXPLORATION ON ANY DEVICE
The custom-built Public Art Map pulls in basic information about each piece and integrates with the Acoustiguide Audio Tour, allowing visitors to tune into commentary from artists, architects, scholars, and curators.
- 91PIECES PLOTTED ON THE PUBLIC ART MAP
Graphis Design Annual, Branding
Webpick of the Week
Communication Arts Online, Website
Featured Case Study
St. Louis ADDY Awards, Branding
AIGA St. Louis Design Show, Website