As innovators in the organ and tissue donation process, Mid-America Transplant works toward a future where organs and tissues are always available to those in need. The organization partnered with TOKY on a number of branding initiatives, from an identity redesign to print and digital annual reports.




Known for decades simply as “MTS,” the organization found that few people knew who they were or how they impacted the community. Along with a name change, Mid-America Transplant needed an inspirational new look that would capture its important mission. TOKY designed the new identity — a bright blue horizon — to symbolize the possibilities inspired by lifesaving organ and tissue donations.

Inspired by New Possibilities

TOKY worked with photographer Patti Gabriel to capture inspiring images of organ and tissue recipients. These photos appear throughout Mid-America Transplant’s new materials, adding an emotional, human touch.

Working Toward a Brighter Future

To help save more lives through organ and tissue donation, TOKY designed the “Give Life” campaign, which uses poignant recipient stories, compelling statistics, and clear calls to action to encourage community members to join the registry.

Inspired by Life: 2015 Annual Report

Designed on the tail end of the rebrand, the 2015 Annual Report celebrates the lives saved through organ and tissue transplant, and brings the new Mid-America Transplant brand to life. Visitors can explore five digital chapters, each with animated data points and a donor or recipient story that adds an emotional, human element to the numbers.


“TOKY has been a critical partner in our rebranding journey. We rely on them for creativity, content strategy, project management, and brand development expertise. We are continually impressed by the talented individuals on their team and how they work together to help us bring our mission to life. We couldn’t be happier with the relationship we have built with TOKY and their sincere interest in helping us save more lives in the communities we serve.”

— Corporate Communications Team / Mid-America Transplant


Brand Identity

Content Strategy


Print Collateral


Website Design

Website Development