McCarthy Building Companies, Inc.

Overview

McCarthy came to TOKY with a website that no longer matched the ambition of their business. A dated, inflexible platform made even simple updates a burden, so pages went stale and the brand behind some of the country’s most respected construction work looked static rather than dynamic. The team wanted a site that would elevate the brand, help attract clients and top talent, and reinforce a culture of innovation with clients, trade partners and among existing employees.

A Flexible System

We started with the foundation: a flexible content management system built around how the client’s team actually works. Page layouts were designed to flex across different types of content, from project profiles to market expertise to culture stories, so staff could publish and update content quickly and confidently without waiting on a developer.

designing with audiences in mind

Because the site speaks to a diverse audience, we designed with all of them in mind, from corporate leaders to interns and recent graduates evaluating their first employer, to a broad workforce. Many craft candidates and employees want to find information quickly, so we prioritized clear wayfinding, straightforward language, and intuitive structure so anyone could quickly locate project details, market expertise, or get a genuine sense of the company’s culture and values.

Built to last

The result is a site that reflects McCarthy’s ambition and innovation. Thoughtful microinteractions and an elevated UI bring the brand to life at every scroll, while the underlying structure makes information easy to find and easy to keep current. The new website gives our client a stronger platform to attract the best clients and recruits, and instill a sense of pride to their own team in the company and the innovation the brand represents.