Case Study

John Burroughs School

Overview

One of St. Louis’ most highly regarded college preparatory day schools turned to TOKY for new brand messaging that would clarify its position as a leader. After a thorough research process, TOKY developed language to support a range of communications materials that share a common voice and reach the hands of thousands of families.

TARGETING POTENTIAL STUDENTS

To catch the attention of bright young students and their parents, TOKY applied the updated messaging to a number of recruiting materials, including viewbook, prospectus, and a number of related marketing pieces.

The catalogue is an elegant and inviting piece that combines well-composed typography, beautiful photography, and ample white space to great effect. The catalogue strikes a nice balance between telling personal stories through imagery and more formal texts. My first comment when I saw the piece was, ‘I wish I went to that high school.’ Job well done.

PETER RINGBOM / DESIGNER, AIGA JUDGE

RECRUITING STUDENTS ONLINE

TOKY also applied the brand and messaging to the school’s website, giving potential students and parents an easy and visual way to explore activities, athletics, academics, and more.

THE CAMPAIGN FOR BURROUGHS

In preparation for the school’s largest campaign ever, TOKY designed the Campaign for Burroughs logo, branding system, and additional materials, including a booklet previewing the forthcoming facility improvements. The capital campaign yielded more than $80 million from 1,500 parents, alumni, parents of alumni, and friends.

AN IDEA TURNED REALITY

With construction complete, TOKY designed a booklet to thank donors and provide a tour of the beautifully updated Burroughs campus — including a new commons area, performing arts center, and athletic center.