In 2017, St. Louis’ dearly departed end-of-summer music festival, LouFest, introduced its official cocktail experience. Bringing mixology inside festival grounds, the concept commemorated the 100th anniversary of the world’s first cocktail party, which took place right here in St. Louis.

Cheers to 1917

In name and look, Fizz & Folly harkens back to the bootleg culture of the world’s first cocktail party, circa 1917. Borrowing from the art deco style of the era, the identity is vibrant, bubbly, and versatile. To build anticipation for this one-of-a-kind experience, the brand extends from Instagram-friendly animations to festival banners.


“The Fizz & Folly branding really took our ideas and made them a visual reality. Stylistically they set the tone, and visually they made it clear what Fizz & Folly was all about. People still give me compliments about the branding and how great it is.”

— Matt Longueville, Owner / Barkeep



Brand Identity


Print Collateral


ADDY Awards LogoSilver
St. Louis ADDY Awards, Campaign
Graphis LogoSilver – Beverage
Graphis Branding 7, Branding
AIGA St. Louis Design Show,  Branding