Clients across the country know Farnsworth Group for reliable architecture and engineering work, but the firm struggled to describe who they are and what makes them unique. TOKY worked with Farnsworth to pinpoint key differentiators and turn those attributes into compelling messaging, marketing materials, and a modern, mobile-friendly website.
People. Passion. Performance.
TOKY began with an in-depth brand strategy phase, interviewing team members, partners, and clients to gain an understanding of Farnsworth’s project approach. The new brand messaging focuses on what we identified as the firm’s three clear differentiators: people, passion, and performance. We also reworked the firm’s logo, signature style, and proposal system to include the new tagline, “Farnsworth Forward.”
Telling the Farnsworth Story Online
With an existing website that was outdated and difficult to navigate, Farnsworth needed an online presence that would bring the updated messaging to life. The redesigned Home Page carefully crafts the firm’s story, introducing the Farnsworth approach, team, and projects in a highly interactive way that is both easy to scan and entirely unique from the competition.
Building a Visually Compelling Portfolio
With a portfolio of projects that deliver results but don’t always photograph well, Farnsworth needed a compelling way to present its work. To add visual interest and depth to case studies, TOKY integrated angles and colors from the brand identity and created opportunities to prominently feature short client testimonials.
Bringing the Team Forward
In the research phase, we learned just how important people are to Farnsworth’s work. Clients come back again and again because of the trusting relationships they build with the firm’s project managers, engineers, and architects. With this in mind, we integrated team members throughout the site, using photography concepted and shot by the TOKY team.
“Farnsworth Group is a century-old engineering and architecture firm with fairly conservative roots. TOKY continually pushed us to think bigger and expand our message beyond our humble beginnings.”
— Jeff McCombs, Director of Marketing / Farnsworth Group
Increase in visits on mobile devices*
Increase in traffic from social media*
Increase in users coming to the site*
*Metrics compare 8 months before launch to 8 months after launch