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Case Study

Encrypted Vodka

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OVERVIEW

As opposed to the other spirits in the portfolio — gin, aperitifs, and amaro — vodka is a simple spirit. We wanted the label to reflect that. The clean, crisp design beckons the viewer to look deeper. The most curious consumers will find a secret code blind embossed on the label. If they choose to decipher it, an accompanying coaster provides the key.

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Awards

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<strong>Honorable Mention
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