Dès Vu

OVERVIEW

In a seltzer market saturated by a sea of white, minimalistic cans, Dès Vu had to be noticed and clearly established as a premium product. The TOKY team took inspiration from the French aesthetic mixed with an American optimism, creating a brand that features bold horizontal stripes and a spontaneous, handwritten logo. The fun, preppy feel conjures poolside gatherings and instant memories.