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OVERVIEW /

With woods, trails, a pond, and a field, Community School is a place where children learn by exploring. To expand Community’s reach in a crowded private school market, TOKY tackled a complete rebrand.
Community School's Previous Logo Iteration: "Community School: Founded in 1914"

BEFORE

Community School Refreshed Logo: "Community School, Founded in 1914"

AFTER

Where Wonder Leads

An extensive research process informed the school’s new brand platform, which emphasizes Community’s engaged, exploratory, and deeply personal learning. The new tagline, “Where Wonder Leads,” reflects the school’s inspired and imaginative new brand voice.

Capturing a Love of Learning

TOKY’s photographers visited Community to capture a day in the life, both inside the classroom and out. These images bring energetic life to a range of new marketing materials — including an admissions booklet, print ad campaign, and a series of slideshow images for the school’s Home page.

FEEDBACK /

“Whether it’s art direction, research, photography, layout, design, copywriting . . . all of these were handled in a very professional and high-quality manner.”

—Bob Cooke, Head of School / Community School

RESULTS /

46%

Increase in Open House attendance after rebrand

 

SERVICES /

Brand Platform

Brand Identity

Copywriting

Photography

Print Collateral

Advertising