OVERVIEW /
With 50 years in practice, Christner creates transformative design solutions alongside long-standing clients and industry partners. To continue on that path of innovation, the firm is constantly looking to recruit the best and brightest talent — and they needed the right identity, language, and website to make that happen.
Evolving the Logo
Early on, TOKY and PGAL determined that the identity needed to be updated without sacrificing any existing brand equity. TOKY reworked the letterforms and added a container, making the logo legible across a broad range of applications.
BEFORE
AFTER
QUESTION. COLLABORATE. CREATE.
After interviewing leadership, partners, and clients, TOKY developed new messaging for the firm, focusing on Christner’s research-based, collaborative culture. The rebrand included a new tagline, identity, and marketing materials.
BIGGER, BETTER IMAGES
The redesigned Christner website introduces the new brand, starting with a Home Page animation that reinforces the firm’s “QUESTION. COLLABORATE. CREATE.” messaging. The site also features noticeably larger images of the firm’s recent architecture projects.
PEOPLE FIRST
The People Page offers a look inside the firm with plenty of bios, images, and interactivity. Content and imagery provide an in-depth view of Christner’s employees, how they think, and how they work together.
FEEDBACK /
“The Culture section attracts keen interest from potential employees, especially recent grads who want to know what it would be like to work at Christner.”
– Kathy Hoester, Director of Marketing / Christner
RESULTS /
342%
Increase in time spent on Our Work page
110%
Increase in unique visits to Our Work page
31%
Increase in time spent on People page
SERVICES /
Brand Messaging
Brand Identity
Brand Collateral
Web Design
Web Development
