Christner Architects
Overview
With 50 years in practice, Christner creates transformative design solutions alongside long-standing clients and industry partners. To continue on that path of innovation, the firm is constantly looking to recruit the best and brightest talent — and they needed the right identity, language, and website to make that happen.
![christner-logo-old-01](https://static.toky.com/wp/wp-content/uploads/2016/02/christner-logo-old-01-920x267.png)
![christner-logo-new-01](https://static.toky.com/wp/wp-content/uploads/2016/02/christner-logo-new-01-920x267.png)
QUESTION. COLLABORATE. CREATE.
After interviewing leadership, partners, and clients, TOKY developed new messaging for the firm, focusing on Christner’s research-based, collaborative culture. The rebrand included a new tagline, identity, and marketing materials.
![CHRISTNER_shutterstock_123817546](https://static.toky.com/wp/wp-content/uploads/2016/08/CHRISTNER_shutterstock_123817546.jpg)
BIGGER, BETTER IMAGES
The redesigned Christner website introduces the new brand, starting with a Home Page animation that reinforces the firm’s “QUESTION. COLLABORATE. CREATE.” messaging. The site also features noticeably larger images of the firm’s recent architecture projects.
![TOKY_Browser_Short-1](https://static.toky.com/wp/wp-content/uploads/2016/02/TOKY_Browser_Short-1-2-270x199.png)
![desktop-ourwork-landing1](https://static.toky.com/wp/wp-content/uploads/2016/02/desktop-ourwork-landing1-270x464.jpg)
![desktop-ourwork-landing2](https://static.toky.com/wp/wp-content/uploads/2016/02/desktop-ourwork-landing2-270x439.jpg)
PEOPLE FIRST
The People Page offers a look inside the firm with plenty of bios, images, and interactivity. Content and imagery provide an in-depth view of Christner’s employees, how they think, and how they work together.
![desktop-people-landing](https://static.toky.com/wp/wp-content/uploads/2016/02/desktop-people-landing-270x288.png)
Feedback
“The Culture section attracts keen interest from potential employees, especially recent grads who want to know what it would be like to work at Christner.”
Results
- 342%INCREASE IN TIME SPENT ON OUR WORK PAGE
- 110%INCREASE IN UNIQUE VISITS TO OUR WORK PAGE
- 31%INCREASE IN TIME SPENT ON PEOPLE PAGE
Services
Brand Messaging
Brand Identity
Brand Collateral
Website Design
Website Development
Content Strategy
Copywriting
Awards
![smps logo](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-SMPS.png)
Award of Excellence
SMPS St. Louis Marketing Communication Awards, Website
![ADDY Awards Logo](https://static.toky.com/wp/wp-content/uploads/2016/08/Awards-Logo-Addy.png)
Silver
St. Louis ADDY Awards, Website