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OVERVIEW /

With 50 years in practice, Christner creates transformative design solutions alongside long-standing clients and industry partners. To continue on that path of innovation, the firm is constantly looking to recruit the best and brightest talent — and they needed the right identity, language, and website to make that happen.

Evolving the Logo

Early on, TOKY and PGAL determined that the identity needed to be updated without sacrificing any existing brand equity. TOKY reworked the letterforms and added a container, making the logo legible across a broad range of applications.

BEFORE
AFTER

QUESTION. COLLABORATE. CREATE. 

After interviewing leadership, partners, and clients, TOKY developed new messaging for the firm, focusing on Christner’s research-based, collaborative culture. The rebrand included a new tagline, identity, and marketing materials.

BIGGER, BETTER IMAGES

The redesigned Christner website introduces the new brand, starting with a Home Page animation that reinforces the firm’s “QUESTION. COLLABORATE. CREATE.” messaging. The site also features noticeably larger images of the firm’s recent architecture projects.

PEOPLE FIRST

The People Page offers a look inside the firm with plenty of bios, images, and interactivity. Content and imagery provide an in-depth view of Christner’s employees, how they think, and how they work together.

FEEDBACK /

“The Culture section attracts keen interest from potential employees, especially recent grads who want to know what it would be like to work at Christner.”

– Kathy Hoester, Director of Marketing / Christner

RESULTS /

342%

Increase in time spent on Our Work page

110%

Increase in unique visits to Our Work page

31%

Increase in time spent on People page

SERVICES /

Brand Messaging

Brand Identity

Brand Collateral

Web Design

Web Development

AWARDS /

Awards-Logo-SMPS
Award of Excellence
Website, SMPS St. Louis Chapter