A vibrant kaleidoscope of culture and creativity in south St. Louis, Cherokee Street brings together galleries, artists’ studios, restaurants, and bars in a stunning historic district. With so much to offer, neighbors and businesses hoped to capture and share that energy and imagination with the world.
A STREET WITH CHARACTER
The personality of the neighborhood is rooted in the many characters who live, work, and make there. Energetic and unconventional, these locals are the inspiration behind Cherokee Street’s new brand identity.
Long a hotspot for hispanic food and culture, the neighborhood’s cross-cultural heritage is felt in the dual language logo and vibrant Latin American color palette.
EDGY, AWKWARD, FOREIGN, BEAUTIFUL
While other areas shy away from the people and places that don’t fit a certain mold, the Cherokee community welcomes idiosyncrasy. Here, weird is wonderful and there is harmony in dissonance: eye-catching street art, giant papier-mâché puppets, double-decker bikes, freaky clowns, drag queens, buskers, marching bands, and luchadores all feel at home.