As an independent college preparatory school, Chaminade is known for its high quality academics program — but the institution needed a more consistent brand and messaging that would stand out to young men and their parents.

A Unified School Brand

We polished the school’s logo and applied the new look to signage, the website, and other marketing collateral to create consistency across branded materials. We also redrew the school’s iconic Red Devil logo for applications large and small.

Deep-Dive Research and Analysis

We interviewed school leadership, staff members, parents, and students to develop a deep understanding of what differentiates this institution among local competitors. The new tagline, “Learning to Live Remarkably” is a synthesis of those findings.

Inspired Imagery

To bring the new brand to life, we photographed students “learning to live remarkably.” These images formed the story arc for the school’s award-winning viewbook.


Brand Platform

Brand Identity


Print Collateral


ADDY Awards LogoGold
St. Louis ADDY Awards, Viewbook
Certificate of Excellence
St. Louis ADDY Awards, Viewbook