TOKY believes passionately in the importance of contemporary art and the value that art museums bring to communities. From crafting a complete brand overhaul to designing books, brochures, and an app, TOKY has been a driving force behind CAM’s growth in audience and reputation.
A Memorable Name
TOKY rebranded the museum by the acronym CAM. It’s easier to say and remember, and more useful for attracting audiences.
Lively Logo Treatments
The new rhomboid-shaped CAM logo is a nod to the museum’s constant movement and energy (the main galleries rotate every three months, and biweekly mini-shows cycle through the energetic Front Room). CAM now uses color unapologetically, conveying the pop and electricity of contemporary art.
CAM now uses color unapologetically, conveying the pop and electricity of contemporary art.
As one of the first museums in the nation’s center to launch a fully customized app — and joining just a handful of leading museums nationally — CAM continues to be a leader in the museum and art fields.
A Site for Museum-Goers
The new camstl.org, which can be easily updated and managed by CAM staff, has a fresh, vibrant look with clean navigation, a deep, dynamically loading exhibitions archive, and smart social media integration.
CAM has entrusted TOKY not only with crafting a brand new identity, but also with designing substantial exhibition books, beautiful volumes ready to stand on shelves for decades to come.
TOKY crafted a number of substantial exhibition books for CAM, including Richard Alrdrich and the 19th Century French Painting; Sean Landers: 1990-1995; and Stephen Prina: Concerto for Modern, Movie, and Pop Music for Ten Instruments and Voice.
“The entire team at TOKY did a fantastic job rolling out our rebranding campaign. Whether it was a central communication piece, like our website, or something that would appear to be minor, like our new line of t-shirts, TOKY created a comprehensive strategy and delivered ideas that brought attention to our young institution and helped the public better understand us.”
— Paul Ha, Executive Director / Contemporary Art Museum St. Louis, 2002-2011
At launch, the CAM site went from 20 pages to 163
Average hits per month