A distillery tucked inside 4 Hands Brewing Co., 1220 Artisan Spirits is shrouded in an aura of secret society mysticism. Brewery founder Kevin Lemp and his team asked TOKY to lead naming and branding efforts for two new Italian-inspired sprits: an aperitif and a digestif.
“When 4 Hands approached me about starting a distillery, they mentioned they wanted it to be botanically inspired. Naturally, Italian Amari came to mind — both aperitif and digestif. My aim was to create an excellent quality liqueur that paid homage to its roots, but still set us apart from our peers.”
/ Head Distiller
Taking its name from an ancient Roman myth, Flora’s bottle features the goddess of flowers and spring in full bloom — a fitting toast to the aperitif’s botanical flavors. Astute drinkers will find Flora’s secrets hidden among intricately woven tendrils.
Italian for spirit, Spettro is 1220’s after-dinner digestif. At the label’s center is an intricate, die-cut moth. Nocturnal yet always seeking light, the creature brings Spettro’s ghostly spirit to life. As drinkers enjoy the earthy bitter Amaro, a secret is slowly revealed from behind a shroud of darkness.
“I can’t imagine Flora or Spettro looking any different. They’re perfect. Our customers LOVE the bottle. Many have said they never would have guessed that this was a ‘local’ brand, and we all know what they mean.”
— Rob Vossmeyer, Head Distiller / 1220 Artisan Spirits