Communication Arts Honors “Core of Discovery” Branding in New Typography Annual

In November, we were thrilled to announce that for the second year in a row, TOKY would be included in Communication Arts’ Typography Annual, the magazine’s juried review of the best typographic design around the world. There were 1,723 projects submitted, and just 150 winners.

 

This year’s judges — Richard Kegler, Erik Spiekermann, and Tiffany Wardle de Sousa — selected TOKY’s identity for Core of Discovery, which colorfully integrates downtown St. Louis’ historic attractions into a single brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral, and advertising.