Our work over the past year rebranding the Contemporary Art Museum St. Louis has seen the launch of a new identity, new messaging and signage, completely revamped print collateral and an overhaul of the website including a custom content management system. Now, we’re pleased to announce the latest extension of the brand — the CAM St. Louis iPhone App.
The CAM App will provide users with a unique experience each time they launch the app. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this app, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user is able to move around the space, watch a video tour with architect Brad Cloepfil, listen to the Director speak about the history of the museum, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users will listen as CAM curators introduce them to the work on view. As they explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the show.
Users using the CAM App outside of the museum will be informed as to about how many miles they have to travel before reaching the museum doors. If a user is over 100 miles away, the app functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand locally, nationally, and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel, which contains a wealth of educational and interpretative content focusing on the current exhibition. Users can also watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space. Those within a local (100 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round.
The CAM App is tied in with the website’s custom content management system, allowing the site administrators to make most edits to the app as they edit the site. This eliminates duplicating efforts and keeps the app content synced with the website content.
Congratulations to CAM for their part in making this a reality. As one of the first museums to launch a fully customized App in St. Louis and joining a handful of leading museums nationally, CAM continues to be a leader in the museum and art fields.
Android version of the App to be launched towards the end of 2011.