Life at HOK (hoklife.com) was launched last October — with no promotional advertising — to show the world the people behind the scenes at the design powerhouse, which had $752 million in 2008 revenue. Since then the slick medley of design and pop culture has won awards and become a frequent destination, not only for HOK’s 2,000-plus employees, but for potential hires, clients and competitors, said HOK communications specialist Jeannette Thompson.
“It has just been a great addition to our toolkit of ways we communicate both internally and externally,” Thompson said. “It’s really interesting how people are craving this kind of information.”
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