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TOKY in “Really Good Logos Explained,” Including a Judges Choice

TOKY has nine logos in Quayside Publishing’s book “Really Good Logos Explained“, each with nice write-ups about each logo from judges Margo Chase, Rian Hughes, Ron Miriello and Alex White.

Of the 9 logos included, a logo we did for the Pulitzer Foundation’s WATER exhibit was given a Judge’s Choice Award.

“The swirl of ink used here to connote water has the grace of a sume-i character and is integrated beautifully with the industrial sans-serif caps—Din is one of my favorites. The designer resisted the urge to clean things up and left random splatters and blobs that enhance the feeling of artistic authenticity.”
Judge Margo Chase


Pictured clockwise from upper-left: Elizabeth Fox Handbags, Butler’s Pantry, Thinking Cap, Compton Gate,  Appistry, Pointe 400 Apartments, Innovate St. Louis, Kaufman Broadcast.

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Written by Eric Thoelke