PGAL

Overview

After nearly a decade since its original design, the PGAL website had reached a technological and experiential crossroads. Rather than simply patch the system to extend its life, PGAL chose to invest in a modern platform that offered greater flexibility and a more contemporary visual aesthetic. The result is a redesign centered on bringing greater warmth and clarity to the user experience, with motion playing a key role in creating an inviting and energetic first impression.

One major improvement of the redesign is the introduction of a flexible content-block system that replaces the rigid templates of the prior build. Editors can now curate the narrative of any page through modular components. Using imagery, embedded video, carousels and quotes allow them to shape each story with precision and adaptability. This flexibility is supported by a clearer, more intuitive navigation structure, including newly developed market and service-level pages that guide visitors directly to the work most relevant to them. These improvements, paired with motion-driven transitions, create a user experience that feels modern, efficient and distinctly PGAL.

PGAL wanted their people and culture to be front and center on the new site. Motion and subtle transitions bring the energy and help the content feel more active and human rather than static. Leadership profiles, internship features, and culture-driven visuals all serve to highlight the personality of the firm in a professional, yet very approachable way. The result is an energetic user experience that conveys the authenticity, warmth, and collaborative spirit that defines the PGAL team. This people-first approach ensures prospective clients, partners, and recruits encounter a firm that is both welcoming and deeply engaged in its work.