RATIO

Overview

With roots in the Midwest and a reach that extends across the country, RATIO is a multi-studio architecture firm that cares deeply about their approach and their impact. As the team navigated an era of extensive growth, they began to feel confined by their brand. They came to TOKY in search of a way to open up their story and their visual approach. Their goal was a brand that better reflects who they are and has the flexibility to grow alongside them.

There’s more to impact

Extensive research with internal teams and clients revealed that the heart of RATIO’s story — Design for Impact — held true. But its current expression felt stuck in time. A static expression of an idea that is inherently expansive. Our task was to widen the possibilities of Design for Impact through their messaging and website.

Website

As our team wrote, designed, and developed a new website, we embraced a bolder approach. It was time to show RATIO’s impact. Imagery, videos, and content were elevated in a way that made them unmissable and immersive. Engaging navigation, search, and submenus deepened the experience. And with an eye on a site that can grow with RATIO, we developed a modular system that allows the RATIO team to easily create their own dynamic pages.