P/Kaufmann
Overview
Founded in 1957, P/Kaufmann is one of the world’s largest producers of decorative fabric. Known throughout the interiors industry, the New York City-based brand has a reputation for design, quality, and value. After more than a half century in business, P/Kaufmann sought to transform its collection of logos into a polished portfolio of brands.
REFINING THE LOGO
P/Kaufmann Contract, the company’s hospitality design-focused brand, needed to polish its existing logo. TOKY designed a lighter version, transitioning the red from a primary palette to a subtle, sophisticated pop of color.
CREATING A COHESIVE SYSTEM
The refined P/Kaufmann Contract brand was carried over to a consistent yet flexible system of sales materials ranging from sample books to finished product tags.
BUILDING AWARENESS AMONG DESIGNERS
TOKY created a series of advertisements promoting P/Kaufmann Contract’s products and services to the design trade. Built as a customizable template, the firm’s internal marketing team can use this foundation to execute future placements for years to come.
INTRODUCING AN INNOVATIVE TOOL
The redesigned pkcontract.com is packed with designer-friendly features that make researching and specifying fabrics fast and easy. As the first brand in the industry to launch an online color picker, the site lets clients narrow swatches by color or upload their own image to match a specific shade.
Services
Brand Architecture
Brand Identity Refinement
Signature Style
Print Collateral
Product Template System
Advertising
Website Design