Case Study

Catholic Health Assembly 2015

Overview

With more than 600 hospitals and 1,400 health facilities in the U.S., Catholic Health Association (CHA) is the largest group of nonprofit healthcare providers in the nation. Each year, the organization’s annual gathering, Catholic Health Assembly, brings national leaders together to address important issues in healthcare.

THE NEXT 100 YEARS BEGIN TODAY

2015 marked CHA’s 100th anniversary and TOKY created a brand to bill 2015’s Catholic Health Assembly as an iconic event not to be missed by healthcare leaders across the country. We created a reflexive, modular system that could represent a single facet of CHA’s mission or build to encompass 100 years worth of patient and community care.

ILLUSTRATING THE ORGANIZATION’S MISSION

The branding system is comprised of a series of patterns, icons, and illustrations, each of which represent a piece of CHA’s mission such as growth, aid, community, or compassion. This theme was applied to advertisements, invitations, the website, and event materials.

A Once-in-a-Lifetime Event

With 2015 being CHA’s centennial year, the organization needed this Assembly to be a once-in-a-lifetime event and a moment of inspiration and strength in our nation’s capital. Assembly plans were bigger than ever, including a very special keynote speaker: President Barack Obama.