Le Chat Putain
Overview
As part of St. Louis Design Week, TOKY participated in a citywide beer label design competition. Our team branded a French farmhouse ale, or saison, which we affectionately named “Le Chat Putain” (That F*cking Cat).
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Feedback
“We wanted to take the essence of a roving French alley cat and throw him into the rough and tumble world of a country farmhouse. He’s out of his element, a shit disturber, and he thinks he’s a big fish stuck in a small pond. So, round out the edges with elegance and a bit of a dangerous, earthy bite.”
Results
- #1FIRST PLACE WINNER, 2015 ST. LOUIS DESIGN WEEK COMPETITION
- 7INDUSTRY AWARDS
Services
Naming
Brand Identity
Print Collateral
Awards
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Featured
Communication Arts Typography Annual, Branding
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Featured
Graphis Design Annual, Branding
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Winner
District 9 ADDY Awards, Logo
Gold
St. Louis ADDY Awards, Branding
Gold
St. Louis ADDY Awards, Packaging
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Winner
St. Louis Design Week Beer Branding Competition