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Case Study

Small Batch

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Overview

Located in a renovated 1920s-era Ford Motors showroom, this cozy vegetarian whiskey bar needed a brand as warm and unique as the concept itself. Restaurateur Dave Bailey asked us to bring the idea to life through branding, signage, and a website.

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A PROPER WHISKEY BAR

The brand infuses an old-fashioned whiskey aesthetic with Parisian bistro charm. A full set of whiskey label-inspired brand marks embellish Small Batch’s menu, coasters, large outdoor banners, and website.

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BISTRO-STYLE QUIRK

A series of eccentric illustrations garnish the bar’s unique assortment of house-made cocktail ingredients, from dashers to droppers to spray atomizers.

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Feedback

“There’s a lot of subtlety to many whiskeys, especially American whiskeys. The craftsmanship that people have with it – they express so many different flavors with a relatively small amount of ingredients.”

— DAVE BAILEY, OWNERBAILEYS’ RESTAURANTS

Services

Naming

Brand Identity

Print Collateral

Signage

Website Design

Website Development

Awards

Awards Logo Print Magazine

Featured
Print Regional Design Annual, Branding

Graphis Logo

Featured
Graphis Design Annual, Branding

ADDY Awards Logo

Gold
St. Louis ADDY Awards, Packaging

Gold
St. Louis ADDY Awards, Campaign

Silver
St. Louis ADDY Awards, Branded Environment