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Designed for Democracy: A Look Back at TOKY’s Get-Out-the-Vote Campaigns

Portraits from I Vote Because photography shoot

November 3 is just around the corner. As we mail in our ballots and finalize our voting plans, we’re energizing ourselves with a look back at TOKY’s archive of get-out-the-vote campaigns.

2018: I Vote Because

TOKY collaborated with PROOF: Media for Social Justice on I Vote Because, a non-partisan campaign designed to register voters and get out the vote in 2018. The campaign features portraits of citizens and local celebrities taken by renowned documentary photographer Janette Beckman. Participants shared their reason for voting with the goal of inspiring others to head to the polls.

"I Vote Because" quotes on cards

I Vote Because website show on laptop, tablet, phone

Cora Faith Walker: "I vote because we don't want the freedoms of those that came before us to be in vain."Mark Osmack: "I vote because freedom depends on it. We fought for it. Democracy is worth defending."

2017: CenterHeart Project

2017: Republicans Against Trump

Billboard that reads "Republicans Against Trump"


2008: Art the Vote

In 2008, TOKY designed the award-winning identity for Art the Vote, a fine-arts billboard campaign that aimed to boost Missouri voter registration in advance of the presidential election. More than 70 politically themed billboards went up throughout the state, including one by TOKY (pictured below), which appeared right around the corner from our office in Midtown Alley.

Logo for Art the VoteArt the Vote Billboard


Do you know when and where you’re voting? For resources on how to make a voting plan and what’s on the ballot, visit

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Written by Katherine Leonard