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TOKY Friday 5: Design Books

Friday Five

In this week’s edition of the TOKY Friday 5, we’re covering some of our favorite design books.


The New Typography by Jan Tschichold

This is the single most important book any designer can read, in my opinion (and others). Read it, internalize it, live it. It is absolutely essential.


Eric Thoelke, President + Executive Creative Director


A Smile in the Mind by Beryl McAlhone

I have owned this book for 14 years and still go back to it. It’s all about wit (visual and written) and how wit can elevate communication from bland to transformative. It’s amazing what a little wit can do!

A Smile in the Mind

Katy Fischer, Creative Director


It Is Beautiful… Then Gone by Martin Venezky

I had Martin Venezky sign my copy when he visited the studio last year.

It Is Beautiful Then Gone

/ Jamie Banks-George, Senior Designer


Designing Design by Kenya Hara

Muji Art Director Kenya Hara’s Designing Design reminds of the importance of the reexamination. The section on the Hara-curated Re-Design: Daily Products of the 21st Century exhibition details Shigeru Ban’s square toilet paper roll, which makes shipping more efficient, while inefficient rolling reminds consumers to save squares. Masahiko Sato’s passport stamp design injects a bit of delight into the often-arduous immigration process.

Designing Design

/ Logan Alexander, Designer


Making and Breaking the Grid by Timothy Samara

I can look at this book for hours and it’s mostly just lines and how they’re used: This project used this grid, that project used that grid. Grids everywhere. It was essential to me, in learning the grid systems and how important they have become in the last couple of years, especially with the change of flat web design.

Making and Breaking the Grid

/ Robert Paige, Senior Interactive Designer


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Written by Katherine Leonard