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TOKY Helps Opera Theatre Double Its First-Day Single-Ticket Sales

Opera Theatre of Saint Louis is a longtime TOKY client — we’ve published many posts about our work for this organization, including this look at our identities and season posters for the 2012 season. Late last month, individual tickets went on sale for these shows, with TOKY’s Single-Ticket Brochure (above) making its way to the hands of potential ticket-buyers. How’d it go?

Our friends at Opera Theatre report that first-day single-ticket sales for 2012 are up 58% from 2011 and 50% from 2010 (a year, by the way, when Isaac Mizrahi’s direction of A Little Night Music and the World Premiere of Golden Ticket garned major publicity).

We’re thrilled to help Opera Theatre reach an ever-expanding audience. Enjoy the shows, everyone!

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Written by Stephen Schenkenberg