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November 2006 Newsletter | |
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STUDIO NEWS Chase Private Residences: Sparkling Results for One of St. Louis' Crown Jewels  Owners and developers of one of St. Louis' finest hotels, The Chase Park Plaza, retained TOKY to develop and introduce the hotel's new upscale condominiums, The Private Residences at The Chase Park Plaza.TOKY's efforts began with strategic positioning and the creation of an integrated marketing plan. The studio then developed materials in support of the launch across multiple media including naming, identity, collateral, web, interactive kiosks, sales center graphics and artwork, photography, print, radio, internet, TV and out-of-home advertising. TOKY's campaign generated great interest, as nearly one-third of the 87 available residences were reserved during the grand opening week.
The pursuit of happiness is a journey that begins at home. It's all in The Chase™.
An Online Experience for Contemporary Art Icon  TOKY was honored to be selected as the web redesign partner for The Pulitzer Foundation for The Arts. Launched in conjunction with the opening of the new exhibit "Portrait/Homage/Embodiment", the new site offers users an explorative online experience in keeping with the mission of The Pulitzer. PulitzerArts.org
 SUGIMOTO EXHIBIT AT THE PULITZER GARNERS NEW YORK TIMES PRESSThe New York Times featured an insightful full page article about how the work of Hiroshi Sugimoto and Richard Serra interacts with The Pulitzer's unique building designed by Japanese architect Tadao Ando. TOKY is proud to present the work of such seminal figures. Read More at The New York Times Online Visit Sugimoto.Pulitzerarts.org
 TOKY's "Big Hearts" Campaign Elevates GivingAs part of TOKY's ongoing support of the community through the United Way of Greater St. Louis, we're proud to share the news that our brand strategy counsel and "Big Hearts" creative campaign helped UWGSTL exceed their annual giving goal of $66 million.
"I cannot pay enough tribute and respect to the work of TOKY and Communication Partners in this success," said Lisa Richter, Sr. Vice President of Brand Management & Marketing.
 PHOTOGRAVURE.COM LAUNCHESA year-long labor of love for TOKY's web team, Photogravure.com is live. "This is the only comprehensive compendium of the photogravure photograph online, and TOKY made it picture perfect," said Photogravure historian (and world-class photographer) Mark Katzman.
Books Floating around our office
INDUSTRY NEWS: Down the Rabbit Hole Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing. Read More
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HIGHLIGHTS TOKY IN PRINT DIGITAL DESIGN ANNUAL  TOKY's work for 4545 Condominiums in St. Louis' Central West End is recognized in Print Magazine's Digital Design Annual. TOKY was the only firm in Missouri, and one of the few in the region, to be included.4545living.com
TOKY PHOTOGRAPHY: GEORGE WARREN BROWN SCHOOL OF SOCIAL WORK
WEB SITE LAUNCHES
Other Recent Web Site Launches:
STAFF NEWS Kirsten and Jay attended Web Design World conference in Seattle. The conference specialized in usability best practices and new web technologies. Geoff, Katy and Kirsten contributed art work for The Art of Food - A Benefit for Slow Food St. Louis at Mad Art Gallery. Also included were food presentations from our clients Annie Gunn's and Baileys' Chocolate Bar. |
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